Disapproving noises are often made in certain circles about church brides whose strapless dresses reveal too much.
But modern day Mary Whitehouses concerned about the occasional flash of cleavage will likely have a coronary when they see the latest bridal get-ups on offer.
The revealing wedding outfit – one can hardly call it a dress – was shown by fashion brand Kaviar Gauche at Berlin fashion week.
And judging by its risqué nature, this is one wedding outfit bound for a beach ceremony – or more likely, confined to the privacy of the wedding night.
The mind-boggling garment looks to be made up of a few diminutive sections of fabric joined together with a central strip. The ensemble slips over a barely-there thong bikini brief, and the whole outfit is shrouded in a diaphanous veil.
The German designers behind the dress, Alexandra Fischer-Röhler and Johanna Kühl, have been putting on headline-grabbing shows since founding label Kaviar Gauche in 2003, making waves in previous seasons for similar stunts.
To showcase their 2009/10 handbag collection, the design duo sent models down the catwalk practically nude but for strategically placed accessories.
Never either conservative or traditional, they are known as the mavericks of the bridal design world.
To brand followers then, this latest show will come as no surprise.
But will the look catch on among modern brides? The stars of Big Fat Gypsy Wedding, perhaps.
Or Lady Gaga, Pamela Anderson? Rihanna? It’s over to you…
by John Jackson