The Super Cool Bra, crafted by a Japanese company, aims to keep women and their breasts refreshed during the summer heat.
Triumph Japan has created this unique piece of lingerie, featuring cups that oddly resemble two fish tanks.
Inside, the cups are filled with a gel that remains soft and pliable even when frozen, offering the wearer ‘a cool sensation against her skin.’
Additionally, the designers incorporated two essential elements no good bra should lack – a wind chime and a mint leaf.
These items dangle between the cups and enhance the cooling experience ‘through their refreshing fragrance and sound,’ as stated by the company.
Renowned for producing novelty items that often do not make it to market, Triumph Japan may very well transform the ice bra into a viable product for Japanese women.
Given the absence of functioning nuclear reactors and the growing public skepticism regarding atomic energy after the Fukushima disaster, officials in the country have initiated a campaign to promote alternative cooling methods besides air conditioning.
The ‘Cool Biz’ campaign encourages citizens to adopt more casual attire for work, reducing the reliance on air conditioning units.
