A Japanese company has developed the Super Cool Bra designed to keep women, and their breasts, chilled in the summer heat.
Triumph Japan has manufactured the unusual lingerie, with the cups bizarrely designed to look like two fish tanks.
They are filled with a gel that promises to stay soft and supple even when it is frozen, meaning that the wearer will enjoy ‘a cool sensation against her skin’.
The designers also added the two things that no good bra should be without – a wind chime and a mint leaf.
These two objects dangle between the cups to aid the cooling process ‘by way of its refreshing fragrance and sound,’ according to the company.
Triumph Japan is famed for creating novelty products that never hit the shelves, but it seems that Japanese women could see the ice bra become a reality.
With no working nuclear reactors and increasing public mistrust over atomic power after the Fukishima disaster, officials in the country have started a campaign to encourage people to cool off in other ways than using an air conditioning unit.
The ‘Cool Biz’ campaign is urging citizens to dress down for work so the air conditioning becomes less of a necessity.