If you’re the type of person who would kick someone out of bed for breaking wind, then this range of underwear could be for you.
The Shreddies pants contain Zorflex, used in chemical warfare suits, and its makers claim they can filter odours 200 times stronger than the average ‘emission’.
The carbon material is apparently reactivated every time the pants are washed.
A spokesperson at Shreddies is quoted as saying: ‘Although Shreddies has got cheeky with the new campaign, to many people they still remain very much a healthcare product and have helped so many cope with conditions such as IBS, Crohn’s and food intolerances. But the bottom line is that Shreddies are for everyone, after all, it’s something we all do.
‘Flatulence seriously affects millions of people every day and since 2008 Shreddies has been helping those affected increase their quality of life.
‘We have found the answer to help alleviate the most obvious symptom of flatulence… the odours.’