Victoria Bitter, the cricket sponsor, has made a pledge to provide a beer for every Australian adult if the home team manages to defeat England in the forthcoming Ashes series.
Should the Australians reclaim the Ashes, vouchers for Victoria Bitter will be featured in five major newspapers nationwide following the completion of the final test on January 8.
At the present retail prices, the “Shout the Nation” initiative could amount to NZ$25 million, assuming all 13 million adult Australians take advantage of their complimentary drink.
Nevertheless, experts believe that VB has strategically planned the promotion, given that this series marks the first time England seems to have a solid chance of victory.
Scheduled over the next two months, the Ashes series will take place across various locations in Australia.
