Fed up with people ridiculing its name, Bland Shire in New South Wales wants to cash in on it by hooking up with Dull in Scotland and the American town of Boring.
Long considered a dreary destination due to its name, Bland’s tourism committee is exploring promoting the area by establishing sister relationships with other towns with odd names.
The village of Dull, in Perthshire, and Boring, in Oregon, have already joined forces to draw in tourists and forge closer links between their communities.
“I think over the years we’ve had our share of fun poked at us,” Bland Shire councillor Tony Lord said, adding that having a joke about the name could bring benefits.
“Wherever there’s a deemed threat or a deemed negative, there’s always an opportunity.
“I think that’s where we need to think positively and look ahead at all the opportunities that may occur or that we can generate.”
Bland Shire is home to more than 6,000 people. Its name honours William Bland, founder of the Australian Medical Association.
It could be worse though, how about living in one of these places?