Recently, Snoop Dogg has been making some changes.
He has introduced a new reggae alter-ego named Snoop Lion after traveling to Jamaica and collaborating with Major Lazer’s producer Diplo.
Next year, the complete album is set to be released, along with a documentary titled Reincarnated that chronicles Snoop’s journey.
A passionate soccer fan, he also made a recent appearance in an animated advertisement for the sports brand Adidas, featuring alongside his longtime friend David Beckham and singer Rita Ora.
Here’s an interview with the Dogg…
Hi, Snoop. In the new Adidas advertisement, you feature as a cartoon character. What was your favorite childhood cartoon, and do you still watch any now?
As a kid, I was into Scooby-Doo and Charlie Brown. Nowadays, I don’t watch cartoons since I star in them! Currently, I’m producing one called Baby Dogg. It’s gonna be amazing!
I thought it was really cool how they brought Ebenezer Snoop and all the other stars to life.
In the advertisement, you share the screen with Rita Ora. Are you a fan? Do you believe she can reach the level of success of a singer like RIHANNA?
Rita Ora is amazing and she knows it! She can achieve whatever she desires, as long as she remains passionate and continues to work hard.
Rihanna puts in the effort, you feel me? What’s up, Rih Rih!
Post LA Galaxy, which club would you like to see David Beckham join?
I’d love to see him return to Manchester United, where it all began for him.
They have an impressive squad with a legendary coach, combining young talents and veterans like my buddy Rio Ferdinand. I believe Becks could immediately contribute and help them secure victories.
What do you discuss when you hang out together?
I enjoy music and sports… especially when I’m in my Coach Snoop mindset.
What impact has Beckham had in LA?
He infused tremendous excitement into the entire MLS (Major League Soccer), not just in LA. Southern California has always embraced soccer, but Beckham’s success in recent years has made the league a viable option for European and South American soccer stars.
Millwall, the South London team, has a lion as its mascot. Will you be supporting them now?
Hahaha… no way!
How extensive is your collection of football shirts at this point?
I have too many to count.
Is becoming a reggae artist a challenge for you?
Attempting something new is always a challenge. But when the spirit calls, you have to embrace it.
Being a musical person with Rastafari influences has enabled me to adapt quickly.
What was the most rewarding aspect of visiting Jamaica and collaborating with Diplo?
My nephew Diplo is extraordinarily talented. He has developed a genuinely unique sound with Major Lazer, and I truly enjoyed immersing myself in creativity with him.
We adore the video for La La La, your debut single as Snoop Lion. How enjoyable was the filming process? Did the children like your lion head?
The kids love the Dogg, but they’re all about the Lion too. Filming the video was a blast, and I appreciated how director Eli Roth did his magic.
Do you envision returning to rap music eventually?
Absolutely. I just released a new mixtape showcasing my work with Tha Dogg Pound.
How is your cigar line performing? Is it a significant business venture for you?
Executive Branch is the fastest-growing cigarillo brand in the nation. They’re selling like hotcakes.
How does Snoop Lion celebrate Christmas? Do you pamper your kids?
I prefer to spend Christmas with my family. Given my busy touring schedule, it’s crucial I set aside time during the holidays.
My kids are quite fortunate, and I’ve been known to fill a few stockings on Christmas.
Do you contribute to preparing Christmas dinner?
Hahaha… I can definitely cook! I excel at breakfast dishes and I’m a master on the grill.
But when it comes to Christmas and Thanksgiving, I leave that to the professionals.
Are Brussels sprouts something you enjoy?
Not at all! No matter how much butter they have, don’t you dare put Brussels sprouts on my plate!
by Wallace McTavish
