The struggle of parents trying to encourage their children to eat vegetables, particularly cauliflower, seems to be endless.
However, this might change soon, as vibrant colours are being introduced into cauliflowers that could appear in stores later this year.
The supermarket chain has unveiled ‘rainbow’ packets featuring purple, orange, and emerald green florets to attract kids who often view vegetables as unexciting.
These colourful cauliflowers resemble pieces of art and have a striking appeal that is likely to impress shoppers and entice children during mealtimes.
During and after the Second World War, when food was rationed, cauliflower became a common component of the national meat and two veg meal served at both schools and home.
However, not all children are easily fooled. If someone dislikes cauliflower, it doesn’t matter what you do; their opinion won’t change. For example, my boyfriend detests cauliflower yet has a passion for Formula One racing. Even if I creatively shaped a cauliflower into an F1 car, the taste would still be unpalatable for him, right?
The introduction of these vibrant varieties aims to address a significant drop in demand, with cauliflower sales declining by 35% over the past decade.
This initiative hopes to enhance the vegetable’s appeal, especially after broccoli has taken the lead in popularity.
Retail analysts indicate that in the past two years, cauliflower volume sales have reduced by 6.5% across all stores, while broccoli’s demand has risen by 2.5%.
The colourful cauliflowers are produced through natural methods and crossed with other plants from the brassica family, which includes broccoli and green cabbage.
by David Livingstone
