An audacious advertising campaign promises to immerse customers in a provocative virtual reality experience, which might just be the first of its kind.
An audacious advertising campaign promises to immerse customers in a provocative virtual reality experience, which might just be the first of its kind.The deodorant brand Lynx has created an interactive promotional film, enabling consumers to steer the adventures of the ad’s main character across various risqué escapades.
It will be up to the audience to determine whether he emerges victorious, gloating with a glamorous Lynx girl by his side, or if he ends up in a less favorable situation.
According to an insider in the advertising industry: “This could very well mark a pioneering moment on the Internet. We anticipate millions of views when the film launches online in the New Year.”
Currently being developed, the film is set to incorporate “the playful and cheeky humor that embodies the Lynx brand while infusing it with playful sensuality.”
The source elaborated: “This is a digital interactive film in which the viewer dictates the destiny of the protagonist—the Lynx guy—and decides on his crucial choices.
“Each choice branches off into different narrative paths, with some leading to dead ends and others unveiling thrilling new directions in the story.
“Our hero’s fantasies manifest as he encounters, charms, and possibly wins over the ultimate Lynx girl during an unforgettable night. The film adopts a ‘choose your own ending’ format, all crafted with the utmost decorum.”
With a runtime spanning between 4 to 10 minutes, depending on choices made, the production will feature exhilarating scenes such as a behind-the-scenes look at a sultry lingerie photoshoot, moments at the after-party, and even more exhilarating developments as seductive interactions unfold.
In addition to this, Lynx will also be looking for yet another stunning actress to star in the film, offering her approximately £50,000 for her participation.
