Though Kate Winslet is not a size zero, she is determined to build a successful modelling career.
As the new face of U.S knitwear brand St. John for their 2011 autumn campaign, the actress proudly presented her curves.
In behind-the-scenes footage, a captivating Kate strikes a range of graceful poses on stage at a theatre in New Jersey.
In a video titled ‘scenes of a woman,’ Kate expresses her appreciation for the U.S label, noting how their clothes complement her ‘real shape’.
She shares, ‘With St. John, one can exude a sense of chicness without excessive effort.’
‘It doesn’t feel like these are just outfits that only models can wear.’
‘And of course, I am not a model; I don’t possess a model’s physique, instead, I have a real shape.’
‘It means a lot to me to don clothing that embodies messages of strength, power, and femininity in a genuine form.’
Replacing redhead model Karen Elson, the Titanic actress took on the role.
Previously, Angelina Jolie represented the label, but reports state she ‘overshadowed’ the brand.
In reference to hiring Elson, CEO Glenn McMahon remarked to WWD, ‘We sought a fresh start, avoiding actresses and steering clear of blondes to refresh the brand.’
However, it seems McMahon has reconsidered his initial stance with the hiring of the ‘blonde’ actress.
Creative director George Sharp commented: ‘She is a talented, beautiful woman with an impressive body of work, and one of the most esteemed actors of her generation.’
‘She encapsulates the modern sensibility of St. John, being both contemporary and authentically representing the St. John woman’s style.’
Meanwhile, Kate aspires to inspire her ten-year-old daughter, Mia, demonstrating that she ‘can have it all.’
She states, ‘I draw significant motivation from mothers, from women who manage to balance everything and accomplish it all.’
‘These are the women who are paving the way for future generations of young women, and that is what I aim to do for my daughter.’
by Debbie Dot
