Once celebrated for his wild performances and iconic rock ‘n’ roll anthems like “The Passenger,” Iggy Pop is now gaining notoriety for an entirely different reason: catering to commercial interests.
In addition to his outrageous commercials for Swiftcover car insurance, which feature a 3-foot puppet of himself, he has also agreed to collaborate with French fashion label Paco Rabanne to endorse their fragrance “Black XS L’Excès.”
An advertisement featuring Mr. Pop has been filmed for the fragrance, but it has yet to make its way onto the internet. Furthermore, the scent won’t be available for us to experience until January when it is set to be launched in France, likely with Iggy making an appearance.
Oh, and have we mentioned that it’s a women’s scent? Yes, it is. This means that the ad must be nothing less than extraordinary, as it strives to utilize Iggy Pop’s image to market a perfume aimed at women.
What’s your guess on him being shirtless, huh?
