When shopping for lingerie, Alexis Smith often felt despondent, as she struggled to find sexy pieces that accommodated her slim figure and larger breasts. Bras designed for bigger cup sizes frequently ended up being unflattering and dull.
Determined to change this, she decided to create her own lingerie line. Established in 2010 and named after herself, her brand’s mission is to showcase the beauty of ‘big boobs.’
To effectively communicate this message, she recruited Jessica Wright, a star from The Only Way Is Essex, who wears a size 8-10 and has a bra size of 32DD.
Last year, the reality TV sensation became the brand’s ambassador and introduced her own exclusive collection, named ‘With Love Jess.’
In her recent photos, she models satin bra and knicker sets in black and white, available in sizes ranging from 30DD to 36E at affordable prices.
Staying true to the brand’s feminine aesthetic, another set features a charming white and pink striped design adorned with a delicate bow.
According to the company, their collection distinguishes itself from competitors by being specifically tailored for individuals with a slim back and larger cup sizes.
They prioritize comfort with under-wiring and dual hook fastenings while ensuring an elegant and feminine appearance through their choice of materials, like satin, slender shoulder straps, and a lower-cut cup design.
Jessica expressed her excitement about being the brand’s ambassador and noted that she also offers the collection in her own lingerie boutique. She remarked: ‘The collection is glamorous and sexy, yet it fits perfectly and is incredibly comfortable to wear. It’s the best-selling brand in my lingerie boutique.’
by Lorelle Heath
