CLad in dark glasses and running late, the beautiful blonde slips incognito into a fashion show at Versailles’ Hall of Mirrors.
Backstage buzzes with pre-catwalk show activity as make-up artists, stylists, and technicians swarm around models preparing for their runway spins while privileged invitees of the Dior fashion show wait with excitement.
Despite her tardiness, Charlize Theron steals the spotlight in the newly released ad, directed by Jean-Jacques Annaud of Seven Years in Tibet fame.
This marks the latest installment in J’Adore Dior’s successful campaign series and follows Ms. Theron’s previous ad, where the long-time brand ambassador bared it all while strutting through a Parisian apartment to the tune of Marvin Gaye in 2007.
In this latest rendition, Ms. Theron skillfully swaps her black outfit for something far more striking, revealing that joining her on the catwalk will be icons such as Marilyn Monroe, Marlene Dietrich, and Grace Kelly.
The 36-year-old Oscar-winning actress remarked about shooting the commercial in the luxurious setting of Louis XIV’s residence: ‘It was incredibly glamorous and fantastic. I don’t think I’ll experience something like that again in my lifetime.’
The film astonishingly features the late Hollywood legends as they prepare for the Dior show. Dietrich sizzles in stockings and a top hat, Kelly exudes her usual demureness in a grey ball gown, while Monroe sparkles in silver and admires the curved J’Adore bottle.
Ms. Theron, the dazzling star from Monster, gracefully makes her way down the catwalk to rapturous applause.
The production presents a lavish and high-energy spectacle steeped in fashion history and grandeur.
Dior couldn’t have aimed higher than featuring iconic screen sirens Dietrich, Monroe, and Kelly as they were ingeniously CGI’d into the scenes, enhancing the chandeliered opulence.
This extravagant campaign celebrates the new iteration of the fragrance originally launched in 1999. The design house continues to associate the floral scent with the extravagant world of fashion.
However, this ad seems a significant departure from Dior’s recent troubles, which have left the company embroiled in controversy following John Galliano’s arrest for allegedly making an anti-Semitic tirade in Paris last February.
Galliano was dismissed from his position at the fashion house, with design heavyweight Marc Jacobs tipped to fill the vacant role.
by Helena Bryanlith
