Brands, keen to stand out during the Super Bowl, were eager to invest in commercials given NBC’s $3.5 million charge for a 30-second spot.
What could be more captivating for nearly a hundred million viewers worldwide than Victoria’s Secret model Adriana Lima preparing for a hot date?
The online florist service Teleflora enlisted the 30-year-old model to entice male viewers to send flowers for the impending romantic holiday.
As she was depicted getting ready for her date, slipping into a plunging little black dress and putting on stockings over her lithe legs, Adriana addressed the camera.
In her enticing Brazilian accent, the model remarked: ‘Guys, Valentine’s Day is not that complicated. Give and you shall receive.’
While applying red lipstick to her famous lips, Adriana smiled as she glanced at a bouquet of white and red flowers.
Alongside notable personalities such as Matthew Broderick reprising his Ferris Bueller role, Betty White, Clint Eastwood, and Ricky Gervais, Adriana was featured in these high-cost ads.
However, the stunning mother-of-one didn’t appear on screen just once; she also starred in a second Super Bowl advertisement for the car company Kia.
Wearing a cutaway bodysuit that showcased her form, Adriana plays the role of a pit girl, waving a checkered flag.
Standing tall in heels, her long legs appearing to stretch endlessly, a wind machine blows her brown hair as she gazes into the camera.
With the Teleflora ad lasting 33 seconds and the Kia commercial running about a minute and a half, Adriana’s commercial time adds up to approximately $14 million.
by Harry Harper
